Emily Howell, a classical composer, is set to debut her new album in the coming weeks. The thing is, Emily Howell is a computer program. Emily is the creation of David Cope, a composer and programer. Over the last 30 years Cope has been on the vanguard of artificial creativity. AC is a branch of the field of artificial intelligence applied to creative work.

Two one hundredths of a second. That's the different between winning and losing in Olympic sports. In our daily lives such a duration is meaningless. It's faster than the blink of an eye. The sponsor for Olympic timing equipment, Omega, takes a prominent role in determining the outcome of these competitions. The milliseconds matter.

When working with technology there is often a tendency to think that everything you are doing is new and uncharted. This narrow field of vision often results in  bad strategy and arrogant decisions. To combat this  we must  absorb broader experiences beyond our medium to distill the most important elements of media in a Web 2.0 world - our societal and psychological tendencies.